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Campus Legend is a limited-time feature
 Wednesday, December 15th 2021, 3:28 AM;  193;  0;  +0 | 0 | -0
Campus Legend is a limited-time feature that new players may consider trying. It borrows its name from the NCAA Football single player career mode that was popular decades ago. The new version will include college all-star teams consisting of former NFL players who will be able to gain access to Madden Ultimate Team members. According to EA the addition of Campus Legend as a sub-feature of the arcade-quickplay Superstar KO mode has led to a 600% rise in player engagement which is seven times the amount of users, or instances of playing, Superstar KO have happened between August 2020 on Madden 21 and 2021 on Madden 22.
EA has also conducted informal polling of Madden players via data collection. They've discovered that Madden players have utilized more than the Tennessee franchise since the Titans purchased Julio Jones. This could be due to the NFL's more loose number-rules. Perhaps the Titans currently have more than double the fans they had last year. This has brought the Titans to second most used team after the Lamar Jackson-led Baltimore Ravens. After the draft of Trevor Lawrence, Justin Fields, and Justin Fields respectively, the Jacksonville Jaguars and Chicago Bears more than double their usage.
There will be a few other major events this weekend that are related to the NFL kickoff weekend. At 7 p.m., Madden Championship Series an e-sports competition that is dubbed Madden to begin, will start at 7 p.m. ET tonight. Tonight at 5:30 p.m. on Thursday ET, the Madden Twitch page and NFL YouTube will feature a showdown between two fantastic entertainers, NFL legend (and YouTube star) Marshawn Lynch and rapper/actor/comedian Lil Dicky, called "The Kickoff." Lastly, EA will also be discounting the Madden NFL 22 MVP Edition by 25%.
The Madden franchise has received mixed reviews in recent years, with critics acquiescing to the long-held concerns of hardcore fans and casual players. Although EA has been able to add new features and game modes that emphasize the fact that Madden is a real-time videogame rather than merely a sport league simulator, on-field action has remained lacking, as well as the main single-player modes, which don't allow micro-transactions to be a part of the game like the Madden Ultimate Team--are largely unnoticed. Yet, the year-over year revenue has risen every year of the last two years, and incremental improvements seem to keep the gamers in the game. The new trial for free as well as the accompanying sale will certainly bring new players to the fold.
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