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Going to perform The Division 2
Saturday, March 16th 2019, 9:59 AM; 68; 0; +0 | 0 | -0
This is not exactly new: it is language we've observed in detail like using the game's narrative trailer. However, it puts a point on it, especially considering it was printed during a time when the federal government was shut down. The particulars of the match or the situation are clearly not what is important here: that the best method to solve it is with tier loot and the point is that there's something wrong with the country.
"Take back your country" is the central tagline here, an almost poetic bit of apolitical politics. Take back your state might mean take it back from corrupt politicians which have roosted on your least favourite branch of the federal government.
It might mean take your country back by the state that hobbles your favorite branch of the national government. It might mean take your country from any number of cultural or religious minorities--rest assured, there are. Whoever you'd love to kill and whoever you hate, there's a place for you in the marketing for The Division 2.
It is gross. It attempts to have a stance somewhere awash in violent rage, in a violent center but led in particular at nothing. It is advertising that wishes to leverage an overall feeling of animosity and anger without engaging with it on any level and then moving back and claiming that there is nothing whatsoever political to see here.
If all of this seems familiar, it is because Ubisoft seems committed to this version of apolitical politics. We saw it in the first Division, an apolitical match that had you identifying looters for deadly force by the hoodies then, and they wore moments after ransacking electronics shops for the good of the country.
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